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Most players don’t quit because your game is bad.
They leave because something didn’t click
Where Games Lose Players
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Confusing onboarding
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Missed expectations
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Unclear goals
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Friction you can’t see from analytics alone
The Retention Problem Indie Teams Face
Teams often rely on gut feelings, internal opinions, or raw footage that never turns into clear action
UXpect Play Finds What Analytics Miss
UXpect Play helps indie teams understand how real players experience their game, especially in the critical early moments.
No guessing. No opinion wars. Just clarity
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About UXpect Play
The goal is simple: fix the right problems before players quit
UXpect Play designs and runs structured playtest sessions for indie games, then reviews the footage to uncover where players get confused, disengaged, or drop off.
I handle the full process from setting up the playtest and screening the right players, to reviewing gameplay footage, transcripts, and behavior patterns, and turning that into clear, actionable insights.
This is not about collecting opinions.
It’s about understanding player behavior and making confident decisions without guesswork.
UXpect Play exists to give indie teams access to real UX insight without needing a full research department.
Recent Findings
Mobile Idle RPG
New Player Experience & Early Retention
Platform: Mobile (iOS & Android)
Players: 10 first-time users
Method: Remote, unmoderated playtests with think-aloud
The Problem
Early analytics showed strong installs but weak early retention.
The team needed to understand why new players disengaged within the first session and where friction was breaking the core loop.
Click Here To See Full Case Study
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